What does a booked
meeting actually cost?
Three ways to buy the same outcome, priced side by side. The market figures come from five UK publishers' own pages, each shown next to the publisher that says it, because a comparison against prices nobody sourced is worth nothing.
Including the volume at which a retainer beats us
Your situation
Our own two figures are not editable: £500 a month plus £100 for each qualified meeting that shows. They are what we charge, published on the pricing page, and this tool reads them from the same place.
Cost per meeting at 8 a month
| Model | Per month | Per meeting |
|---|---|---|
| Pay per meeting that showscheapest here | £1,300 | £163 |
| Flat monthly retainer | £4,590 | £574 |
| One in-house SDR | £4,438 | £555 |
Above 40 meetings a month, that retainer is cheaper per meeting than we are. Our fee has a fixed part and a per-meeting part, so it rises with volume while a flat retainer does not. If you are confident of clearing 40 qualified meetings a month, a retainer is the cheaper structure and you should say so on the call rather than let us talk around it. Below that number you are paying for meetings you did not get.
The comparison that usually settles it is the third row. One in-house SDR is a fixed cost whether they book 8 meetings or none, and the four publishers we captured broadly agree on what one costs, which is more than can be said for what agencies charge.
Every price on this page, and who publishes it
Read from each publisher's own page on 3 September 2026, not from a search result. Links go straight to the page, so you can check whether it still says this.
| Publisher | What their page says |
|---|---|
| vincentgrowthpartners.co.uk | £400 to £1,500 a month for cold email infrastructure |
| b2bappointmentsetting.co.uk | monthly retainers range from £1,000 to £5,000 |
| theleadgenerationcompany.co.uk | £2,000 to £6,000 or more for a blended campaign |
| flowd.co.uk | from around £4,000, some clients as much as £10,000 |
| sentrama.com | £5,000 to £11,000 for senior-led campaigns |
| Publisher | What their page says |
|---|---|
| vincentgrowthpartners.co.uk | £40 to £150 per booked meeting, managed LinkedIn SDR |
| b2bappointmentsetting.co.uk | £50 to £200 per appointment, performance-based |
| theleadgenerationcompany.co.uk | £100 to £500 per qualified appointment |
| flowd.co.uk | £150 to £250 for best-in-class teams, £250 to £500 for average performers |
| Publisher | What their page says |
|---|---|
| theleadgenerationcompany.co.uk | £30,000 to £45,000 salary, closer to £40,000 to £60,000 with NI and benefits |
| vincentgrowthpartners.co.uk | £35,000 to £55,000 a year fully loaded, plus £3,000 to £6,000 of tools |
| sentrama.com | £45,000 to £55,000 in year one, before NI, pension and tools |
| flowd.co.uk | £60,000 to £67,000 a year, roughly £5,000 to £6,000 a month |
What the spread actually tells you
The published retainers disagree by a factor of about twenty-seven. The lowest is £400 a month and the highest is £11,000. They are not describing the same service: £400 buys cold email infrastructure and £11,000 buys senior people making calls. Any page quoting the UK price for outbound is quoting its own price list.
The in-house figures are where the publishers converge. Four of them put one UK SDR between £30,000 and £67,000 a year, and once each has adjusted for National Insurance, pension and tools they land in a much narrower band. That is the number worth building a comparison on, because it is the one the market agrees about and the one you can check against your own payroll.
Notice which way round that is. The unreliable numbers are agencies pricing themselves. The reliable one is the cost of not using an agency at all.
Three things this is not
Questions about the comparison
Straight answers. If yours isn't here, ask it on the call: we'd rather tell you no than sell you the wrong thing.
What a meeting is worth, rather than what it costs, is the calculator on the pricing page, alongside the ledger of what delivery actually costs us. The other free tool works out how many leads a day your inboxes can sustain, and both sit on the tools page.