See the machine
before you buy.
No black box. Here's the whole system — what we build, what happens in what order, and what we need from you to make it work.
Realistic timelines · nothing starts sending before it's warm
What we need from you
- An hour with whoever closes your dealsweek 1
- A yes or no on every prospect we findweekly, 10 minutes
- Someone to take the calls we bookfrom week 6
Everything else is ours to run.
A Full-Funnel Growth Operating System.
Built on trust and authority, The Cold AI learns from itself every sprint. Four layers run as one flywheel that turns every reply, objection, and post into a sharper offer.
- 01
Interviews + Offer Workshop
We interview your team, run the offer workshop, and map your entire market in detail. We build a deep picture of who buys, why they buy, and what makes them move.
- Who buys
- Why they buy
- What makes them move
- 02
Build the Infrastructure
We build the credibility infrastructure before driving a single lead. Custom emails that point towards your domain, LinkedIn profile with its content, landing page, calendar setup and conversion flows: everything that turns cold traffic into booked leads.
- 5 domains
- 10 mailboxes
- Authenticated
- Calendar
- 03
Push to Market
We go to market across email and LinkedIn simultaneously at a volume most businesses have never reached. That scale generates real data on what converts.
250prospects a day
- 04
Improve the Offer
Every objection, every reply, every post becomes a data point captured in your auto research system. We use it to sharpen the offer and bring it back to market. The cycle begins again.
99offer score, demo
The cycle begins again — sharper every sprint.
What happens, and when.
Cold email has a setup period, and anyone who tells you otherwise is selling you someone else's burnt infrastructure. Here's the honest shape of it.
Week 1–2
We learn your business
Time with whoever currently closes your deals, so we understand who buys and why. We build the target list from that and you approve it before anything is bought.
Week 2–4
Infrastructure goes up and warms
Dedicated domains, mailboxes, authentication records, then warm-up. This part can't be rushed — sending at volume from cold infrastructure is how you end up in spam permanently.
Week 3–5
First campaigns, first replies
Sending starts at a deliberately low cadence and ramps. Early replies tell us more about your market than any amount of planning did, so the messaging changes fast in this window.
Week 6 onward
Meetings, then tuning
You approve each prospect before we book them. Every objection and every ignored angle feeds back into the next round of copy — which is the part that compounds.
Why the pacing looks like this
Weekdays only: 21 sending days a month
Weekend sends hurt reply rates and read as automated, so a month is 21 sending days, not 30. Every volume figure on this site already accounts for that.
Month one ramps by design
A new fleet warms up over its first three to four weeks, longer for bigger tiers. Pushing cold infrastructure straight to full rate is how you end up with burnt domains instead of booked meetings.
Sized to your market, together
What you need depends on your market size and how many meetings you can take. We work that out on the call, and we'll say so if outbound isn't right for you.
We run the machine. You close.
Everything upstream of a booked meeting is our job. Yours starts when a qualified prospect is on your calendar.
We take care of
- Campaign strategy
- Domains & warmup
- Lists & personalisation
- Sending & replies
- 24/7 optimisation
- Lead handover
All you need to do
- Attend the meeting
- Close
An AI that never stops improving your campaigns.
Autoresearch is our self-improving optimisation agent. It treats every asset — subject line, body, offer, send time — as something to make better. It spins up variations, sends each to a fresh batch, watches the real results, then keeps winners and reverts losers. Continuously. The score line never goes down.
The agent writes new variations of one asset at a time.
Each variant ships to a fresh slice of your list — same ICP, fair fight.
Beat the champion and it's adopted. Lose and it's discarded. Repeat forever.
Current experiment
BaselineHypothesis: is personalisation actually pulling its weight?
Sending volume
400 prospects
200 per version
Time
5 working days
days 1–5 · 10 inboxes at 25 a day
Starting copy
Strength score
- base score50
- generic opener−18
- no personalisation−8
- vague intent−6
Best so far
- Open rate
- 18% → 18%
- Best score
- 18 · +0
Best so far Every tryWinners are kept, losers reverted.
Champion
the baseline · 18Nothing has beaten the baseline yet.
Experiment log
0 of 5 run- ·
Waiting to run
days 26–30 · 400 sent · queued
- ·
Waiting to run
days 21–25 · 400 sent · queued
- ·
Waiting to run
days 16–20 · 400 sent · queued
- ·
Waiting to run
days 11–15 · 400 sent · queued
- ·
Waiting to run
days 6–10 · 400 sent · queued
- 18
Quick question about your sales process
days 1–5 · 400 sent · the first bar to beat
The compounding moat
No other agency can match this. And because it compounds, the longer you're with us the better your numbers get.
Humans on the offer, AI on everything else
Senior GTM consultants craft the high-ROI offers and angles. Autoresearch optimises everything around them — 24/7.
What happens after you book.
No sales team, and no follow-up sequence aimed at you. Four steps, and you can stop at any of them.
- 1
You pick a 15-minute slot
The invite lands in your inbox straight away, with a reminder the day before and an hour before.
- 2
We size your market on the call
Who you sell to, how many of them exist, and whether outbound is worth your money. If the number is too small, we say so there and then.
- 3
If it fits, a proposal meeting
We walk you through the plan, the volume and the price, on a longer call with both of us.
- 4
You say yes, and week one starts
The first thing we book is the hour with whoever closes your deals. Nothing is bought or sent before that.
Want the full technical spec?
Every capability, every integration, and the live console you get access to — laid out in full for anyone who wants to go through it properly.
Still got questions about the process?
That's what the call is for. Twenty minutes, no deck, and we'll tell you if your market is too small for this to work.
You approve every call · no charge for no-shows · based in England