B2B growth partner

Booked Sales Calls.You Only Pay When They Show Up

We build and run the whole outbound operation — sending infrastructure, researched lists, copy and follow-up — and put decision-makers on your calendar: MDs, CEOs, founders. A minimum £100 per call that shows up, nothing for one that doesn't, and you approve every name before we contact them.

Based in England · you approve every call · no charge for no-shows

One prospectSample · invented names
  1. Why Dana, why now

    Mon 16:20
    Money
    £1.2m loan, charge filed 12 Sep
    Postcode
    W1, Marylebone · high-income postcode
    Role
    Managing Director · 24 staff
  2. To Dana Whitfield · Kellbrook Studio, London

    Tue 08:12

    quick question

    Hi Dana,

    Saw Kellbrook opened a second studio in Marylebone this year.

    Thousands of businesses could buy from Kellbrook, and a handful are showing signs they're ready now. I've done some digging and can send a free TAM scan naming ten accounts, who to email at each and why now.

    Want it? Just reply "yes".

  3. Dana Whitfield replied

    Tue 10:41

    Yes please. Could you walk me through it Thursday after 2?

  4. Call · Thu 14:00

    You approved Dana before we wrote to her.

    BookedShowed · £100
£500
Per month, to start
£100
Minimum per call that shows
£0
For no-shows
You
Approve every call
The problem

Referrals built this business. You just can't schedule them.

Most B2B teams grew on referrals and inbound, where trust was already established. Scaling beyond that means convincing people who've never heard of you — and that requires a completely different offer.

  1. 01

    No foundation to scale from

    No landing page built for cold traffic. No social proof. No sending infrastructure. You can't pour volume into a system that was never designed to receive it.

    0 of 4 built

  2. 02

    Not enough market coverage

    Built on inbound and referrals, your offer has never been tested against cold traffic at scale. Without that volume, you can't find what actually converts.

    40 reached40,000 in your market
  3. 03

    No system to convert or learn

    Leads go stale, nobody follows up, and every objection disappears. The data the market gives you every day never gets captured or used to sharpen the offer.

    0signals captured

The solution

A Full-Funnel Growth Operating System.

Built on trust and authority, The Cold AI learns from itself every sprint. Four layers run as one flywheel that turns every reply, objection, and post into a sharper offer.

  1. 01

    Interviews + Offer Workshop

    We interview your team, run the offer workshop, and map your entire market in detail. We build a deep picture of who buys, why they buy, and what makes them move.

    • Who buys
    • Why they buy
    • What makes them move
  2. 02

    Build the Infrastructure

    We build the credibility infrastructure before driving a single lead. Custom emails that point towards your domain, LinkedIn profile with its content, landing page, calendar setup and conversion flows: everything that turns cold traffic into booked leads.

    • 5 domains
    • 10 mailboxes
    • Authenticated
    • Calendar
  3. 03

    Push to Market

    We go to market across email and LinkedIn simultaneously at a volume most businesses have never reached. That scale generates real data on what converts.

    250prospects a day

  4. 04

    Improve the Offer

    Every objection, every reply, every post becomes a data point captured in your auto research system. We use it to sharpen the offer and bring it back to market. The cycle begins again.

    99offer score, demo

  5. The cycle begins again — sharper every sprint.

We run the machine. You close.

Everything upstream of a booked meeting is our job. Yours starts when a qualified prospect is on your calendar.

We take care of

  1. Campaign strategy
  2. Domains & warmup
  3. Lists & personalisation
  4. Sending & replies
  5. 24/7 optimisation
  6. Lead handover

All you need to do

  1. Attend the meeting
  2. Close
The deal

You only pay when someone turns up.

Most agencies bill you a fat retainer and hope you don't count the meetings. We split it: a flat fee that keeps the machine running, then a per-call fee that only lands when a real decision-maker sits down with you.

  • No-shows cost you nothing

    That risk sits with us, which is the point.

  • You approve every prospect

    So you never pay for a call you didn't want.

  • Monthly rolling

    No lock-in. Judge us on what follows the warm-up weeks.

One plan, to start

£500a month

plus a minimum £100 per call that shows

Book a 15-minute call

No setup fee

  • Domains, inboxes and warm-up
  • Verified prospect lists
  • Research on every lead
  • Copy, sending and follow-up
  • Senior people on your account
See the full pricing

Why teams pick us over the alternatives.

The usual options optimise for the wrong thing. We optimise for meetings on your calendar — and we show our work.

16.8M UK decision-makers addressable

TheCold.AiTypical agency
TheCold.AiTypical agency
Where we are
TheCold.Ai: England — come and meet us
Typical agency: London, or offshore
What you pay for
TheCold.Ai: Calls that show up
Typical agency: A retainer, whatever happens
What we optimise
TheCold.Ai: Meetings booked
Typical agency: Open & reply rates
Who picks the prospects
TheCold.Ai: You approve every one
Typical agency: Whoever built their list
Transparency
TheCold.Ai: Live dashboard, every send
Typical agency: A monthly PDF
Time to first meetings
TheCold.Ai: 3–5 weeks
Typical agency: 6–8 weeks
Personalisation
TheCold.Ai: AI research per prospect, human-checked
Typical agency: Spun templates
What you keep
TheCold.Ai: Your list, replies and copy — kit at cost
Typical agency: Locked to their tools
If it doesn't work
TheCold.Ai: You've paid the monthly fee and little else
Typical agency: You've paid the full retainer

Most agencies rent a list, send to it, and throw it away. We research every company before we write a word — and we keep that research. Your list doesn't start from a blank search; it starts from what we already know.

Who builds it

Two founders. Full coverage.

Araf Perwaze

Co-founder · Commercial Lead

Ex Big 4. Interim Head of Tax for a £37bn FCA-regulated investment business. He prices the offer, owns the commercial case and makes sure every system pays for itself.

Fouad Eltibrizi

Co-founder · Technical Lead

Software engineer building since 2016, now studying AI in-depth at university — and the architect behind every platform above: the Autoresearch agent, the CRMs, the AI SDR agents and Central Command.

Brands our founders have worked with and for

  • Amazon
  • EY
  • Santander
  • Railpen

Both of us are in England. If you’d rather size this up across a table than over a video call, we’ll come to you.

Meet the partnership

The things people ask before they commit.

Straight answers. If yours isn't here, ask it on the call: we'd rather tell you no than sell you the wrong thing.

How fast will we see meetings?
Domains and inboxes go live in the first few days, then warm for a fortnight before we send at volume — that's not us stalling, it's what keeps you out of spam folders. Your list is built and approved during those same two weeks, so nothing is waiting on anything else. Real sending starts around week three, and first meetings land around weeks 3–5. Anyone promising leads next week is either using burnt infrastructure or someone else's list.
Are you replacing my sales team?
No. We do the part nobody enjoys — building lists, warming domains, writing and sending, chasing follow-ups — so whoever sells for you spends their day in conversations instead of admin. If you don't have anyone to take the meetings, tell us on the call, because that changes whether this is worth doing at all.
Can't we just do this ourselves with ChatGPT?
You can write the emails with it — that's maybe a tenth of the job. The part that gets you meetings is everything around them: clean lists, warmed domains and inboxes that land, per-prospect research, follow-ups that don't die, and someone reading every reply. If you've got the hours to run all that daily, genuinely, do it — the calculator on our pricing page will tell you what those hours are worth.
Do you actually know our industry?
Not on day one, and we won't pretend otherwise. The first fortnight is us learning who buys from you and why, which is why we ask for time with whoever currently closes your deals. We're in England — if you'd rather do that face to face, we'll come to you.
How honest are these numbers?
The pricing is exact — it's what we charge. The conversion rates in the calculator are starting estimates, clearly marked, for you to replace with your own. We're a young firm and we don't have a shelf of case studies yet; we'd rather say that than invent one.

Let's put meetings on your calendar.

Book a 15-minute call. We'll map who you sell to, size how many of them exist, and tell you straight whether outbound is worth your money.

You approve every call · no charge for no-shows · based in England