B2B growth partner

Booked Sales Calls.You Only Pay When They Show Up

We build and run the whole outbound operation — sending infrastructure, researched lists, copy and follow-up — and put decision-makers on your calendar: MDs, CEOs, founders. A minimum £100 per call that shows up, nothing for one that doesn't, and you approve every name before we contact them.

Book a 15-minute callWe'll tell you straight if outbound suits your businessSee the pricing

Based in Middlesbrough · you approve every call · no charge for no-shows

outreach wire · sample campaign
live · streaming
→Sequence dispatched10 inboxes · recipient-local
↳Positive replyRiverside Recruitment · “what are your send times?”
→Sequence dispatched10 inboxes · pre-work window
◉Meeting bookedTees Valley Fabrication · Thu 11:24
↳Positive replyMeridian Legal · “this is interesting”
26meetings this run
demo data
£500
Per month, to start
£100
Minimum per call that shows
£0
For no-shows
You
Approve every call
The problem

Referrals built this business. You just can't schedule them.

Most B2B teams grew on referrals and inbound, where trust was already established. Scaling beyond that means convincing people who've never heard of you — and that requires a completely different offer.

01Infrastructure · not built

No foundation to scale from

No landing page built for cold traffic. No social proof. No sending infrastructure. You can't pour volume into a system that was never designed to receive it.

02Reached · 40 / 40,000

Not enough market coverage

Built on inbound and referrals, your offer has never been tested against cold traffic at scale. Without that volume, you can't find what actually converts.

03Signals captured · 0

No system to convert or learn

Leads go stale, nobody follows up, and every objection disappears. The data the market gives you every day never gets captured or used to sharpen the offer.

The solution

A Full-Funnel Growth Operating System.

Built on trust and authority, The Cold AI learns from itself every sprint. Four layers run as one flywheel that turns every reply, objection, and post into a sharper offer.

  1. 01
    Layer 1Know who buys and why

    Interviews + Offer Workshop

    We interview your team, run the offer workshop, and map your entire market in detail. We build a deep picture of who buys, why they buy, and what makes them move.

  2. 02
    Layer 2Build before you scale

    Build the Infrastructure

    We build the credibility infrastructure before driving a single lead. Custom emails that point towards your domain, LinkedIn profile with its content, landing page, calendar setup and conversion flows: everything that turns cold traffic into booked leads.

  3. 03
    Layer 3Volume across channels

    Push to Market

    We go to market across email and LinkedIn simultaneously at a volume most businesses have never reached. That scale generates real data on what converts.

  4. 04
    Layer 4Every reply is data

    Improve the Offer

    Every objection, every reply, every post becomes a data point captured in your auto research system. We use it to sharpen the offer and bring it back to market. The cycle begins again.

  5. The cycle begins again — sharper every sprint.

We run the machine. You close.

Everything upstream of a booked meeting is our job. Yours starts when a qualified prospect is on your calendar.

We take care of

  1. Campaign strategy
  2. Domains & warmup
  3. Lists & personalisation
  4. Sending & replies
  5. 24/7 optimisation
  6. Lead handover

All you need to do

  1. Attend the meeting
  2. Close
Book a 15-minute callWe’ll size your market and tell you straight
The deal

You only pay when someone turns up.

Most agencies bill you a fat retainer and hope you don't count the meetings. We split it: a flat fee that keeps the machine running, then a per-call fee that only lands when a real decision-maker sits down with you.

£500
Per month, to start
£100
Minimum per call that shows
£0
For no-shows
You
Approve every call
  • A flat monthly fee builds and runs the whole system — domains, inboxes, premium DNS warm-up, verified prospect lists, agent research on every lead, copy, sending and follow-up. No setup fee.
  • Senior people on your account — the ones who built the system, not a ticket queue. The person reading your replies and deciding what goes out next helped build the machine doing it.
  • On top of that you pay a minimum £100 only when a qualified call actually shows up.
  • You approve every prospect before we book them, so you never pay for a call you didn't want.
  • No-shows cost you nothing. That risk sits with us, which is the point.
  • No lock-in — it's monthly rolling. The first few weeks are warm-up, because new sending infrastructure has to earn its reputation before full volume, so judge us on the results that follow it — but you're never tied in.
  • All prices exclude VAT.
Book a 15-minute callSee the full pricing

Why teams pick us over the alternatives.

The usual options optimise for the wrong thing. We optimise for meetings on your calendar — and we show our work.

16.8M

UK decision-makers addressable

Most agencies rent a list, send to it, and throw it away. We research every company before we write a word — and we keep that research. Your list doesn't start from a blank search; it starts from what we already know.

TheCold.Ai
Where we are
Middlesbrough — come and meet us
What you pay for
Calls that show up
What we optimise
Meetings booked
Who picks the prospects
You approve every one
Transparency
Live dashboard, every send
Time to first meetings
3–5 weeks
Personalisation
AI research per prospect, human-checked
What you keep
Your list, replies and copy — kit at cost
If it doesn't work
You've paid the monthly fee and little else
Typical agency
Where we are
London, or offshore
What you pay for
A retainer, whatever happens
What we optimise
Open & reply rates
Who picks the prospects
Whoever built their list
Transparency
A monthly PDF
Time to first meetings
6–8 weeks
Personalisation
Spun templates
What you keep
Locked to their tools
If it doesn't work
You've paid the full retainer
In-house SDR team
Where we are
Your office, once you've hired
What you pay for
Salary, whatever happens
What we optimise
Calls dialled
Who picks the prospects
The rep, on the day
Transparency
The CRM, if it's kept clean
Time to first meetings
3–6 months to ramp
Personalisation
Depends on the rep
What you keep
You, plus the hiring risk
If it doesn't work
You've paid a salary and lost the time
DIY with AI tools
Where we are
Your evenings and weekends
What you pay for
Your own hours, plus the tool stack
What we optimise
Whatever got done that week
Who picks the prospects
You, list by list, by hand
Transparency
A spreadsheet, if it's kept up
Time to first meetings
Months of trial and error
Personalisation
The same ChatGPT lines everyone sends
What you keep
Yours — and yours to maintain
If it doesn't work
You've burnt your domains and the time
Who builds it

Two founders. Full coverage.

Araf Perwaze

Co-founder · Commercial Lead

Ex Big 4. Interim Head of Tax for a £37bn FCA-regulated investment business. He prices the offer, owns the commercial case and makes sure every system pays for itself.

Fouad Eltibrizi

Co-founder · Technical Lead

Software engineer building since 2016, now studying AI in-depth at university — and the architect behind every platform above: the Autoresearch agent, the CRMs, the AI SDR agents and Central Command.

Both of us are in Middlesbrough. If you’d rather size this up across a table than over a video call, we’ll come to you — which rules out most of the people currently emailing you about lead generation.

Meet the partnership

Brands our founders have worked with and for

  • Amazon
  • EY
  • Santander
  • Railpen

The things people ask before they commit.

Straight answers. If yours isn't here, ask it on the call: we'd rather tell you no than sell you the wrong thing.

Domains and inboxes go live in the first few days, then warm for a fortnight before we send at volume — that's not us stalling, it's what keeps you out of spam folders. Your list is built and approved during those same two weeks, so nothing is waiting on anything else. Real sending starts around week three, and first meetings land around weeks 3–5. Anyone promising leads next week is either using burnt infrastructure or someone else's list.

Let's put meetings on your calendar.

Book a 15-minute call. We'll map who you sell to, size how many of them exist, and tell you straight whether outbound is worth your money.

Book a 15-minute call15 minutes, no obligation, no decksales@thecold.ai

You approve every call · no charge for no-shows · based in Middlesbrough