Booked Sales Calls.You Only Pay When They Show Up
We build and run the whole outbound operation — sending infrastructure, researched lists, copy and follow-up — and put decision-makers on your calendar: MDs, CEOs, founders. A minimum £100 per call that shows up, nothing for one that doesn't, and you approve every name before we contact them.
Based in England · you approve every call · no charge for no-shows
Why Dana, why now
Mon 16:20- Money
- £1.2m loan, charge filed 12 Sep
- Postcode
- W1, Marylebone · high-income postcode
- Role
- Managing Director · 24 staff
To Dana Whitfield · Kellbrook Studio, London
Tue 08:12quick question
Hi Dana,
Saw Kellbrook opened a second studio in Marylebone this year.
Thousands of businesses could buy from Kellbrook, and a handful are showing signs they're ready now. I've done some digging and can send a free TAM scan naming ten accounts, who to email at each and why now.
Want it? Just reply "yes".
Dana Whitfield replied
Tue 10:41Yes please. Could you walk me through it Thursday after 2?
- BookedShowed · £100
Call · Thu 14:00
You approved Dana before we wrote to her.
- £500
- Per month, to start
- £100
- Minimum per call that shows
- £0
- For no-shows
- You
- Approve every call
Referrals built this business. You just can't schedule them.
Most B2B teams grew on referrals and inbound, where trust was already established. Scaling beyond that means convincing people who've never heard of you — and that requires a completely different offer.
- 01
No foundation to scale from
No landing page built for cold traffic. No social proof. No sending infrastructure. You can't pour volume into a system that was never designed to receive it.
0 of 4 built
- 02
Not enough market coverage
Built on inbound and referrals, your offer has never been tested against cold traffic at scale. Without that volume, you can't find what actually converts.
40 reached40,000 in your market - 03
No system to convert or learn
Leads go stale, nobody follows up, and every objection disappears. The data the market gives you every day never gets captured or used to sharpen the offer.
0signals captured
A Full-Funnel Growth Operating System.
Built on trust and authority, The Cold AI learns from itself every sprint. Four layers run as one flywheel that turns every reply, objection, and post into a sharper offer.
- 01
Interviews + Offer Workshop
We interview your team, run the offer workshop, and map your entire market in detail. We build a deep picture of who buys, why they buy, and what makes them move.
- Who buys
- Why they buy
- What makes them move
- 02
Build the Infrastructure
We build the credibility infrastructure before driving a single lead. Custom emails that point towards your domain, LinkedIn profile with its content, landing page, calendar setup and conversion flows: everything that turns cold traffic into booked leads.
- 5 domains
- 10 mailboxes
- Authenticated
- Calendar
- 03
Push to Market
We go to market across email and LinkedIn simultaneously at a volume most businesses have never reached. That scale generates real data on what converts.
250prospects a day
- 04
Improve the Offer
Every objection, every reply, every post becomes a data point captured in your auto research system. We use it to sharpen the offer and bring it back to market. The cycle begins again.
99offer score, demo
The cycle begins again — sharper every sprint.
We run the machine. You close.
Everything upstream of a booked meeting is our job. Yours starts when a qualified prospect is on your calendar.
We take care of
- Campaign strategy
- Domains & warmup
- Lists & personalisation
- Sending & replies
- 24/7 optimisation
- Lead handover
All you need to do
- Attend the meeting
- Close
You only pay when someone turns up.
Most agencies bill you a fat retainer and hope you don't count the meetings. We split it: a flat fee that keeps the machine running, then a per-call fee that only lands when a real decision-maker sits down with you.
No-shows cost you nothing
That risk sits with us, which is the point.
You approve every prospect
So you never pay for a call you didn't want.
Monthly rolling
No lock-in. Judge us on what follows the warm-up weeks.
One plan, to start
£500a month
plus a minimum £100 per call that shows
Book a 15-minute callNo setup fee
- Domains, inboxes and warm-up
- Verified prospect lists
- Research on every lead
- Copy, sending and follow-up
- Senior people on your account
Why teams pick us over the alternatives.
The usual options optimise for the wrong thing. We optimise for meetings on your calendar — and we show our work.
16.8M UK decision-makers addressable
- Where we are
- TheCold.Ai: England — come and meet us
- What you pay for
- TheCold.Ai: Calls that show up
- What we optimise
- TheCold.Ai: Meetings booked
- Who picks the prospects
- TheCold.Ai: You approve every one
- Transparency
- TheCold.Ai: Live dashboard, every send
- Time to first meetings
- TheCold.Ai: 3–5 weeks
- Personalisation
- TheCold.Ai: AI research per prospect, human-checked
- What you keep
- TheCold.Ai: Your list, replies and copy — kit at cost
- If it doesn't work
- TheCold.Ai: You've paid the monthly fee and little else
Most agencies rent a list, send to it, and throw it away. We research every company before we write a word — and we keep that research. Your list doesn't start from a blank search; it starts from what we already know.
Two founders. Full coverage.
Araf Perwaze
Co-founder · Commercial Lead
Ex Big 4. Interim Head of Tax for a £37bn FCA-regulated investment business. He prices the offer, owns the commercial case and makes sure every system pays for itself.
Fouad Eltibrizi
Co-founder · Technical Lead
Software engineer building since 2016, now studying AI in-depth at university — and the architect behind every platform above: the Autoresearch agent, the CRMs, the AI SDR agents and Central Command.
Brands our founders have worked with and for
- Amazon
- EY
- Santander
- Railpen
Both of us are in England. If you’d rather size this up across a table than over a video call, we’ll come to you.
Meet the partnershipThe things people ask before they commit.
Straight answers. If yours isn't here, ask it on the call: we'd rather tell you no than sell you the wrong thing.
How fast will we see meetings?
Are you replacing my sales team?
Can't we just do this ourselves with ChatGPT?
Do you actually know our industry?
How honest are these numbers?
Let's put meetings on your calendar.
Book a 15-minute call. We'll map who you sell to, size how many of them exist, and tell you straight whether outbound is worth your money.
You approve every call · no charge for no-shows · based in England