The partnership

Commercial sharpness. Technical firepower.

When you work with TheCold.Ai, you get both. The commercial diagnosis and the technical execution. Most providers can do one. We do both, connected.

Araf Perwaze

Co-founder · Commercial Lead

£350m+
recovered
£37bn
AUM exposure
18
countries

Ex Big 4. Interim Head of Tax for a £37bn FCA-regulated pension investment business, and Head of Finance — de facto FD — for a £30m+ international organisation operating across 18 countries. Eight years as an independent consultant advising founders, SMEs and not-for-profits, alongside Non-Executive board positions in an ecosystem supporting 4,500+ organisations.

Fouad Eltibrizi

Co-founder · Technical Lead

2016
building since
8
countries served
24/7
agents live

Software engineering graduate, currently studying artificial intelligence in-depth at university, and the technical architect behind the Growth Engine. Fouad has been building software and automation systems since 2016 — before most agencies knew what n8n was.

Brands our founders have worked with and for

  • Amazon
  • EY
  • Santander
  • Railpen
Together

The unfair advantage.

Araf diagnoses the commercial problem. Fouad builds the technical solution. Neither works without the other, which is why most agencies can give you one or the other, never both at full strength.

We’re also up the road, not in London or offshore. If you want to sit across a table before you spend anything, we’ll come to you.

See what we build
Operating principles

How we work.

These are not values on a wall. They are the operating constraints behind every deal we take and every system we build.

  • Honesty

    We tell you what we actually think about your pipeline, your offer, and your results — not what you want to hear.

  • Fairness

    Fair pricing, fair terms, fair expectations. We scope to what we can deliver, never to what we can sell.

  • Trust

    Monthly rolling, no lock-in, and the warm-up period explained before you start — not discovered after. You know exactly what you keep and what you don't, up front.

  • Ease of dealing

    No 40-page contracts, no 8-week onboarding, no monthly status emails. Live from day one. Clear from minute one.

Sectors we don't serve: gambling, adult, alcohol, vaping, predatory lending, scams. That isn't a footnote — it's a commercial filter we apply before every engagement.

Work with us.

Twenty minutes, no slides. We'll look at who you sell to and give you a straight answer on whether outbound is worth your money.

England · we'll come to you · no charge for no-shows