Commercial sharpness. Technical firepower.
When you work with TheCold.Ai, you get both. The commercial diagnosis and the technical execution. Most providers can do one. We do both, connected.
Araf Perwaze
Co-founder · Commercial Lead
Ex Big 4. Interim Head of Tax for a £37bn FCA-regulated pension investment business, and Head of Finance — de facto FD — for a £30m+ international organisation operating across 18 countries. Eight years as an independent consultant advising founders, SMEs and not-for-profits, alongside Non-Executive board positions in an ecosystem supporting 4,500+ organisations.
£350m+ delivered in recoveries across WHT, FATCA and Gift Aid, including a single £10m Swiss reclaim. VAT managed across 21 entities and 3 VAT groups with ~£150m throughput. CIS compliance overseen for a ~£3bn commercial property portfolio. A finance function diagnosed, rebuilt from 2.5 to 6 people and scaled alongside ~75% year-on-year income growth — stabilised under regulatory scrutiny and left audit-ready.
He builds systems that take the human out of the repetitive part, which is the entire premise of this business. Reconciliations across 14 payment platforms cut from 7–13 days to under one. Month-end close compressed from ten days to the second working day. Tax workflows automated down to roughly a fifth of the manual effort. A submission pipeline engineered with agents and validated by 700+ sequenced logic tests, taking an audit framework from B+ to A+. Delivered with Workday, Alteryx, SQL, Power BI and AI agents — and a Digital Accelerator graduate with UK Government funding behind an MVP SaaS build. That boardroom perspective shapes every offer and every pricing decision here.
Fouad Eltibrizi
Co-founder · Technical Lead
Software engineering graduate, currently studying artificial intelligence in-depth at university, and the technical architect behind the Growth Engine. Fouad has been building software and automation systems since 2016 — before most agencies knew what n8n was.
Fouad builds what most agencies can only describe — the Autoresearch agent, the CRM architecture, the automations, the AI SDR agents, the Central Command dashboard. Beyond TheCold.Ai: a full business operating system for a trades-and-construction firm (quoting, invoicing, scheduling, CRM, programmatic SEO) and a POS-and-payments platform for hospitality venues, with card-reader checkout and automatic reconciliation. All of it, running 24/7 without being asked.
Nearly a decade of agency work: since 2016 he has shipped for companies across the UK, USA, Canada, Australia, Oman, Qatar, the UAE and Saudi Arabia. Studying AI at depth while simultaneously deploying it commercially — the gap between his academic understanding and his production systems is months wide, in your favour.
The unfair advantage.
Araf diagnoses the commercial problem. Fouad builds the technical solution. Neither works without the other — which is why most agencies can give you one or the other, never both at full strength.
We’re also up the road, not in London or offshore. If you want to sit across a table before you spend anything, we’ll come to you — that alone rules out most of the people emailing you about lead generation.
Built together · cleaning services · trades & construction · B2B outbound
See what we buildHow we work.
These are not values on a wall. They are the operating constraints behind every deal we take and every system we build.
Honesty
We tell you what we actually think about your pipeline, your offer, and your results — not what you want to hear.
Fairness
Fair pricing, fair terms, fair expectations. We scope to what we can deliver, never to what we can sell.
Trust
Monthly rolling, no lock-in, and the warm-up period explained before you start — not discovered after. You know exactly what you keep and what you don't, up front.
Ease of dealing
No 40-page contracts, no 8-week onboarding, no monthly status emails. Live from day one. Clear from minute one.
Sectors we don't serve: gambling, adult, alcohol, vaping, predatory lending, scams. That isn't a footnote — it's a commercial filter we apply before every engagement.
Work with us.
Twenty minutes, no slides. We'll look at who you sell to and give you a straight answer on whether outbound is worth your money.
Middlesbrough · we'll come to you · no charge for no-shows