Pricing

From £500 a month.
Minimum £100 per call that shows.

Flat monthly fee, no setup fee, and you approve every prospect before we book them. If a call doesn't happen, it doesn't cost you anything.

Monthly rolling · no setup fee · no charge for no-shows

Pricing

Pick your volume. The rest is performance.

The monthly fee covers the machine — domains, inboxes, premium warm-up, verified prospect data, agent research on every lead, copy, sending and follow-up, run by the senior people who built the system. No setup fee. On top of it you pay a minimum £100 per qualified call that shows up, and nothing at all when one doesn't. All prices exclude VAT.

Starter
£500/ month

+ minimum £100 per call that shows

Inboxes
10
Domains
5
Emails / day
250
Sending days / month
21 (weekdays)
Emails / month
5,250
New people reached
1,750 / mo
  • Senior people on your account — the ones who built the system — not a ticket queue
  • You approve every call before it's booked
  • No charge for no-shows
  • Monthly rolling — no lock-in, no setup fee
Book a call
GrowthMost start here
£1,250/ month

+ minimum £100 per call that shows

Inboxes
30
Domains
15
Emails / day
750
Sending days / month
21 (weekdays)
Emails / month
15,750
New people reached
5,250 / mo
  • Senior people on your account — the ones who built the system — not a ticket queue
  • You approve every call before it's booked
  • No charge for no-shows
  • Monthly rolling — no lock-in, no setup fee
Book a call
Scale
£2,500/ month

+ minimum £100 per call that shows

Inboxes
75
Domains
38
Emails / day
1,875
Sending days / month
21 (weekdays)
Emails / month
39,375
New people reached
13,125 / mo
  • Senior people on your account — the ones who built the system — not a ticket queue
  • You approve every call before it's booked
  • No charge for no-shows
  • Monthly rolling — no lock-in, no setup fee
Book a call

Prices are a guide — we size the system together on the call.

Where the money goes

Here's what the £500 actually buys.

Most agencies won't show you this. We will, because the alternative is asking you to take a number on faith — and you've probably been burnt by that before.

The monthly fee covers what it costs to run. We make our money when meetings actually show up — so we're paid to book you calls, not to look busy.

Starter tier · monthly running cost
10 Google Workspace mailboxes£6 each, per month
£60
5 sending domainsbought and warmed for your campaigns, so your own domain never carries the risk
£1
Premium DNS pool and warm-upwhat keeps you landing in the inbox, not spam
£18
Sending platformour licence, split across active clients
£22
Your reporting workspacethe dashboard you log into
£22
Deliverability monitoringinbox placement tested continuously
£12
Prospect data1,750 contacts, multi-sourced and independently verified — we buy quality over volume, because cheap lists are why most outbound bounces
£138
Address verificationevery record validated before it's loaded — roughly a fifth of any scraped list is already dead
£14
Agent research and personalisationfrontier-level agents researching each business, then writing to the person rather than the segment
£88
Orchestration and hostingthe pipeline that runs the research, sending and follow-up
£15
CRM and pipelinewhere every prospect, reply and booking is tracked
£25
Senior time on your accountmanaged hours — list, replies and approvals
£45
Runs at roughly£460 / mo
You pay£500 / mo
What’s left for us£40 / mo

Read the bottom line again, because it's the whole argument. The monthly fee covers what your campaign costs to run and very little else — the data alone is £138 of it, because we buy verified records instead of the cheap lists that bounce and take your domain down with them. A showed call costs us roughly £22 in direct cost, on every tier — so the minimum £100 when a call actually shows up is where we make our money. Book you nothing and we've worked a month for about £40. That's the incentive you want your outbound partner to have.

The terms

Nothing clever hidden in the small print.

Most agencies bill you a fat retainer and hope you don't count the meetings. We split it: a flat fee that keeps the machine running, then a per-call fee that only lands when a real decision-maker sits down with you.

£500
Per month, to start
£100
Minimum per call that shows
£0
For no-shows
You
Approve every call
  • A flat monthly fee builds and runs the whole system — domains, inboxes, premium DNS warm-up, verified prospect lists, agent research on every lead, copy, sending and follow-up. No setup fee.
  • Senior people on your account — the ones who built the system, not a ticket queue. The person reading your replies and deciding what goes out next helped build the machine doing it.
  • On top of that you pay a minimum £100 only when a qualified call actually shows up.
  • You approve every prospect before we book them, so you never pay for a call you didn't want.
  • No-shows cost you nothing. That risk sits with us, which is the point.
  • No lock-in — it's monthly rolling. The first few weeks are warm-up, because new sending infrastructure has to earn its reputation before full volume, so judge us on the results that follow it — but you're never tied in.
  • All prices exclude VAT.
Who this works for

We turn work away, and this is why.

We only get paid properly when a call shows up and you close it. That makes us picky in a way a retainer agency never has to be — if this can't work for you, we lose money finding out.

Your offer has to sell into demand that already exists. We're paid when a call shows up, so we only take on work where the market is already looking for what you do — we ride demand, we don't create it.

What we say no to
  • Anything selling to consumers rather than businesses
  • Low-value or one-off deals, where the maths can't work for you
  • Healthcare, education, government and nonprofit

Any size of business, selling to other businesses, where a won customer is worth at least £3,500 — ideally recurring. Run the numbers below and the calculator will tell you the same thing.

Run it on your own numbers.

Our side is fixed and real — the monthly fee and the minimum £100 per call that shows. Your side is yours to set. Drag the inputs to match your business and see what it's worth.

Your business
How much volume do you want?

30 inboxes across 15 domains · 750/day × 21 weekdays = 15,750 emails to 5,250 new people a month.

How do customers pay you?
£
£500£50,000
%
5%60%
Projected · per month
12
qualified meetings that show up
from 16 booked — you pay for neither the no-shows nor the ones you turn down.
What you pay
Monthly fee (Growth)
£1,250
12 × £100 minimum per call that showed
£1,181
Total / mo
£2,431
£18.9k
Won / mo
7.8×
Return on spend
2.4
New customers / mo
£206
Cost per meeting
£1,029
Cost per customer
15,750
Emails / mo

You’re paying £206 per meeting that shows. Every one is a decision-maker you approved, at a business you chose to target.

Book a call to pressure-test these numbers

A guide, not a quote · we scope the real numbers with you on the call

Money questions, answered.

The awkward ones included. If you want to push on any of this, push on the call.

A decision-maker at a business matching the profile you approved, who agreed to a time and turned up to it. If they don't show, you pay nothing. If they're not who we said they'd be, you pay nothing. You see every prospect before we book them.

Before any of this costs you anything, the two calculations that decide whether outbound is even viable for you are published as free Claude skills: your sustainable daily lead volume, and which of your prospects UK law lets you email. If the first number comes out too low, that is worth knowing before a call rather than during one.

Worth twenty minutes?

We'll look at who you sell to, whether there are enough of them in the UK — and internationally where it fits — to be worth targeting, and tell you honestly if this isn't for you.

You approve every call · no charge for no-shows · based in Middlesbrough