Pricing

From £500 a month.
Minimum £100 per call that shows.

Flat monthly fee, no setup fee, and you approve every prospect before we book them. If a call doesn't happen, it doesn't cost you anything.

Book a 15-minute call Run your own numbers

Monthly rolling · no setup fee · no charge for no-shows

The plan Where the money goes Who it's for Your numbers Questions

One plan. You choose the volume.

The fee runs the whole machine. On top of it, a minimum £100 for each qualified call that shows up, and nothing when one doesn't.

Volume

Most start here.

Domains, inboxes and premium warm-up, bought and run for you
Verified prospect data and agent research on every lead
Copy, sending and follow-up, run by the people who built it
You approve every call before it's booked
Monthly rolling, no setup fee, nothing for no-shows

Growth

a month

+ minimum £100 per call that shows

Emails a day: 750
New people a month: 5,250
Inboxes: 30
Sending domains: 15

750 a day × 21 weekdays = 15,750 emails a month

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Prices are a guide. We size the system with you on the call.

Here's what the £500 actually buys.

Most agencies won't show you this. We will, because the alternative is asking you to take a number on faith.

A showed call costs us roughly £22 in direct cost, on every tier, so the minimum £100 when a call shows is where we make our money. Book you nothing and we've worked a month for about £77. That's the incentive you want your outbound partner to have.

Starter · monthly running cost, largest first

Prospect data1,750 contacts, multi-sourced and verified; cheap lists are why most outbound bounces: £138
Agent research and personalisationeach business researched, then written to: £88
Senior time on your accountlist, replies and approvals: £45
CRM and pipelinewhere every prospect, reply and booking is tracked: £25
10 sending mailboxes£2.30 each, per month: £23
Sending platformour licence, split across active clients: £22
Your reporting workspacethe dashboard you log into: £22
Premium DNS pool and warm-upwhat keeps you in the inbox, not spam: £18
Orchestration and hostingthe pipeline that runs research, sending and follow-up: £15
Address verificationevery record checked before it's loaded: £14
Deliverability monitoringinbox placement tested continuously: £12
5 sending domainsbought and warmed for your campaigns, so your own domain never carries the risk: £1

Runs at: £423
You pay: £500
Left for us: £77

We turn work away, and this is why.

Your offer has to sell into demand that already exists. We're paid when a call shows up, so we only take on work where the market is already looking for what you do — we ride demand, we don't create it.

We take on

Businesses selling to other businesses, any size
A won customer worth £3,500 or more, ideally recurring
A market that already looks for what you do
Someone on your side who can take the calls and close

We say no to

Anything selling to consumers rather than businesses
Low-value or one-off deals, where the maths can't work for you
Healthcare, education, government and nonprofit

Not sure which side you're on? The calculator below will tell you.

Run it on your own numbers.

Our side is fixed and real — the monthly fee and the minimum £100 per call that shows. Your side is yours to set. Drag the inputs to match your business and see what it's worth.

Your business

How much volume do you want?

30 inboxes across 15 domains · 750/day × 21 weekdays = 15,750 emails to 5,250 new people a month.

How do customers pay you?

What's a won deal worth, one-off?(single sale, no repeat)

£500£50,000

Of the meetings you take, how many close?

5%60%

Projected per month

12meetings that show up

You pay for neither the no-shows nor the ones you turn down.

Each percentage is the share that makes it from the step before.

You pay: £2.4k
You win: £18.9k
Return: 7.8×

£1,250 fee (Growth) + 12 × £100 minimum per call that showed

Every £1 you put in comes back as £7.77. A strong return, worked out on your own numbers.

Pressure-test these numbers on a call

A guide, not a quote. We scope the real numbers with you.

Money questions, answered.

The awkward ones included. If you want to push on any of this, push on the call.

What counts as a qualified call?

A decision-maker at a business matching the profile you approved, who agreed to a time and turned up to it. If they don't show, you pay nothing. If they're not who we said they'd be, you pay nothing. You see every prospect before we book them.

Why a monthly fee at all, if it's pay-per-call?

Because the machine costs real money to run whether or not it books anyone this week — mailboxes, domains, sending platform, verified prospect data, the agent research on every lead and the human time behind it come to £423 a month at the entry tier. It's itemised above, line by line. That leaves £77 of the fee, so the per-call charge is where we actually make money — which is the incentive you want us to have. A showed call itself carries about £22 of direct cost, on every tier, which is why the minimum £100 per call is where the business earns.

Am I tied into anything?

No. It's monthly rolling — if it isn't working for you, you leave. One thing we'll say up front, because agencies usually don't: the first few weeks are warm-up (new sending infrastructure has to earn its reputation before full volume), so judge us on the results that follow it, not the setup period. But you're never locked in.

What if it doesn't work?

Then you'll have paid the monthly fee and very little else, because the per-call fee only triggers on calls that happen. That's the point of splitting it this way — the downside is capped and most of the risk sits with us.

Are there other costs?

Domains are a couple of pounds each per year and are billed at cost. Everything else — mailboxes, sending platform, verified data, the agent research on each lead, our time — comes out of the monthly fee. No surprise invoices.

Before any of this costs you anything, the two calculations that decide whether outbound is even viable for you are published as free Claude skills: your sustainable daily lead volume, and which of your prospects UK law lets you email. If the first number comes out too low, that is worth knowing before a call rather than during one.

Worth twenty minutes?

We'll look at who you sell to, whether there are enough of them in the UK — and internationally where it fits — to be worth targeting, and tell you honestly if this isn't for you.

Book a 15-minute call15 minutes, no obligation, no deck sales@thecold.ai

You approve every call · no charge for no-shows · based in England

From £500 a month.Minimum £100 per call that shows.